Just know and follow a few simple rules for displaying stands and store shelves. As part of our “Cheese Academy”, we reveal several tricks, the use of which will directly translate into increased sales.
Podstawowe zasady prezentacji serów
- Quantity and diversity matter. The counter looks more attractive and encourages shopping when filled with numerous types of cheese. Compose a rich offer! Visibility. Cheeses that customers can’t see will not be sold. Make sure all the cheeses are visible!
- Promotion display. Do you have a special offer, cheese generating the largest turnover or margin, or one with a short expiration date? Put it in the most visible place!
- Types of cheese. Customers get lost in the offer and as a result do not know what to buy. Make it easy for them to choose. Group the cheeses by type, species, country of origin or price! Aesthetics. The attractiveness of the stand is influenced by its aesthetics and design of cheese cutting equipment. Discover the offer of Boska Holland!
- Remember! The customer is not a cheese specialist. Often, due to lack of knowledge of the assortment, he/she resigns from buying or buys a product he/she knows. The Seller should provide professional advice and demonstrate good knowledge of the goods.
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